Instagram, hashtags and LOL-ing meant nothing to anyone 10 years ago. And while to many people, they still don’t, you’d be hard pushed to find a millennial who didn’t use them on a daily basis.

Why is this relevant to the world HR and recruitment? As the upcoming generation of the workforce, millennial workers are key to our economy prospering over the coming years. Therefore understanding their culture and motivations is essential to capitalising on their talents and unlocking their value.

Millennials have grown up immersed in a connected, high-tech world, an experience that has formed their perspective on a number of things. It’s also down to quantity. This is the year that Millennials (born 1980-1996) become the largest single cohort in the workforce.

Making up such a large part of the workforce, Millennials represent opportunity as well as risk. Adapting systems to attract, engage and retain them will provide a great business edge. Ignoring their different view of the world will be a rapid route to oblivion.

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