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Is ‘Smarketing’ the Future for SMEs?

Posted at November 12, 2015, By salesteam

By Stuart Gentle

It seems like an obvious way to streamline your business proposition and achieve real alignment. But can ‘smarketing’, that blend of sales and marketing strategies, really work for small and medium enterprises?

When HubSpot defined the term, they said that smarketing was achieved through ‘frequent and direct communication’ between sales and marketing teams. But if you’re running a small business, you may not have teams dedicated to each function – in fact you may even handle both jobs yourself.

A typical day for you might involve updating your Twitter feed, uploading a shot of your snappy new logo designs to Instagram (if you’re really on the ball, you invited followers of the feed to design it for you), commissioning some flyer printing from Helloprint and then following up on some potential interest on your Facebook wall with a number of direct sales enquiries.

That, in a nutshell, is smarketing. With the line between sales and marketing getting ever blurrier, it makes sense to deconstruct the two roles and rebuild them into something better suited to the way your business operates.

Indeed, in today’s business-to-business environment, the role of a sales team is much reduced compared to 15 or 20 years ago. …Read More

Read more here:: ONREC.com News Feed

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Very efficient and unique in their approach. This company’s sales recruiters definitely come from a sales background themselves. They know the language, they know the drill. We attained a tremendous earner from Sales Team Staffing Inc.

- UNITED MCGILL CORPORATION

This is a recruiting firm that knows sales inside & out. They got us great sales professionals from our industry.

- JESCO
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Tend to your important business needs and leave it to the Tri-State’s Sales Headhunting experts of 20 years. Sales Team Staffing Inc’s unique recruiting method will transform your endless frustration, into a destiny changing Sales Representative.

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SALES TEAM STAFFING, Inc.
12-45 River Road, Fair Lawn, NJ, 07410

Phone: 201-815-2636

Email: reps@salesteamstaffing.com

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