It seems like an obvious way to streamline your business proposition and achieve real alignment. But can ‘smarketing’, that blend of sales and marketing strategies, really work for small and medium enterprises?
When HubSpot defined the term, they said that smarketing was achieved through ‘frequent and direct communication’ between sales and marketing teams. But if you’re running a small business, you may not have teams dedicated to each function – in fact you may even handle both jobs yourself.
A typical day for you might involve updating your Twitter feed, uploading a shot of your snappy new logo designs to Instagram (if you’re really on the ball, you invited followers of the feed to design it for you), commissioning some flyer printing from Helloprint and then following up on some potential interest on your Facebook wall with a number of direct sales enquiries.
That, in a nutshell, is smarketing. With the line between sales and marketing getting ever blurrier, it makes sense to deconstruct the two roles and rebuild them into something better suited to the way your business operates.
Indeed, in today’s business-to-business environment, the role of a sales team is much reduced compared to 15 or 20 years ago. …Read More
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