Finding the perfect candidate for your business can take time and effort, but if you’re looking to take on new talent, it’s important to write up a clear, concise job description that will attract the crème de la crème.

Busy job hunters do not want to spend endless amounts of time reading unnecessary jargon, so when writing a job description, always get straight to the point. Remember, you are almost trying to sell your businesses to top employees, so with this in mind it’s a good idea to use the classical AIDA selling format: Attention, Interest, Desire and Action.