Opia, one of the world’s leading risk-managed sales promotions consultancies, recorded a 100% increase in turnover during 2014-2015, as record numbers of companies around the globe adopted its revenue-enhancing promotional strategies.

Operating in more than 60 countries, Opia’s high-performance, data-driven sales campaigns are now used by some of the best-known consumer electronics brands on the planet, including Samsung, Asus, HP, Dell, Lenovo and Motorola, as well as retailers such as Dixons Carphone, Euronics and Media World.

By evaluating and mitigating financial risk, Opia enables brands and retailers to offer headline promotions they could not otherwise consider, boosting sales and maximising the impact of their budgets. The substantial return on investment they consistently achieve makes these sales-optimising promotions one of the most effective alternatives to margin-eroding price drops.

The company’s best year to-date was founded on a mixture of sustained organic growth and successful expansion into new territories, reflecting its industry-wide reputation for quality of delivery. New clients in Italy, Spain, France and Germany yielded excellent results and the company is taking its innovative sales promotions into Taiwan, India and Brazil, predicting a further major increase in turnover in the next financial year.

On the back of its rapid growth, the company has created …Read More

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