- Posted inNews archive
- on26 May 2016
When you have the task of “hiring a specialist”, verifying a candidate’s hard skills and knowledge is a piece of cake – the candidate knows it or not. Everything else, including cultural fit, is much more sophisticated and nuanced, it is perhaps much more like a going on a date.
How to find your date?
First, you want to hear “I find you very attractive”; who doesn’t? In a competitive recruitment market you need to start with presenting your company in a positive manner – making it attractive. Cultural fit should always play a key role in the way you attract candidates to your company so it is important to showcase your company culture, but also to provide a true and accurate picture. If your first thought is to have an employer branding campaign, the second should be who is going to do that? And that doesn’t mean searching for a list of marketing agencies.
What`s more, your agency doesn`t need to know what EVP (Employ Value Proposition) is to build a great, reliable campaign. Based on my experience, the most successful campaigns have been led by employees, software development experts, who took part in photo sessions, created short …Read More
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